HMRC have finally issued the long promised guidance on their new policy towards VAT on direct mail costs and when VAT is due. I understand there have been appeals submitted so this is probably not the last word on the subject. This is obviously a VAT issue of great importance to charities and other organisations that cannot fully recover VAT.

See: Notice 701/10 Books and Printed Matter

Notice 700/24 Postage, Delivery Charges and Direct Marketing